Deliver more creative with the team you have.
Concept rounds, production and weekly social posts, run the same way for every client. Your team keeps the calls on the idea. Your agents do the sorting, first drafts and variations.
An example of how a creative studio could set this up. Nothing here is a built-in template.
Your team
Writes the brief
Your agent
Drafts the directions, outside ORCA
Creative director
Picks and sharpens
Your client
Chooses one
Finding. Two directions fit the brief. The third stretches the brand voice.
Recommendation. Lead with A, keep B as the safer option, drop C.
Every launch runs the same concept round. Every client keeps its own brief.
Define each service once: who briefs, who drafts, who selects, what the client chooses. A concept round, a weekly calendar and a production round each have their own shape. Each client runs them with its own brief, guidelines and history.
Nothing here is built in. Click an owner to change it, click a step to rename it, add one.
Delegate the first drafts. Keep the call on the idea.
Hand the first concept directions to an agent that already has your brief and guidelines. Scope it to one campaign. Your creative director decides what the client sees and in what order.
- Agents run on your setup. ORCA holds the task and the context.
- A role, a permission list and a campaign boundary. The server checks every request against them.
- Review points live in the workflow. Approval is a workflow step owned by the reviewer. Approve campaign output is off for the agent.
- Concept A · Made for Mondays
- Concept B · The quiet upgrade
- Concept C · Ask the regulars
Illustrative. Your agent runs on your own setup. Sharing stays off until the reviewer approves.
Clients choose a concept. They never see the drafts.
The client gets three directions, your recommendation, and one choice to make. The rejected drafts, who wrote them, and your creative director's edits stay on your side. Try the switches in the workspace.
Never shown to the client: workflow controls, owner assignment, agent permissions and scope. Hidden until you switch them on: who prepared the work, internal review notes.
Common questions.
Short answers about how a creative studio would run work in ORCA.
Does ORCA write the concepts or make the posts?
No. Your team or your agent does the thinking and the making with the tools you already use. ORCA holds the brief, the guidelines, the drafts and the review step, and shows the client what you choose to share.
Can the same workflow cover weekly social content?
Each service gets its own workflow. A weekly social calendar might have a community manager drafting posts and a social lead approving them before the client sees the week. You define the steps, owners and review points per service.
Who decides what the client sees?
Your agency. By default the client sees the directions, your recommendation and the choice you need. Rejected drafts, internal notes and agent details stay with your team.
Same product. Same review step. A different service each time.
Pick the one closest to yours and see the workflow, the assignment and the client view shaped for that kind of work.
Start with one brief. Build from there.
Run the concept round for one client with your team, refine it, then hand the first drafts to an agent when you are ready.