ORCA for SEO and content teams

Deliver more SEO work with the team you have.

Audits, content plans and monthly deliverables, run the same way for every retainer. Your team keeps the calls on priorities. Your agents do the crawling, sorting and first drafts.

An example of how an SEO team could set this up. Nothing here is a built-in template.

Your team

Defines the audit

Your agent

Crawls and ranks, outside ORCA

SEO lead

Trims and prioritises

Your client

Approves the fixes

1 / 4Your team sets up the audit and attaches the crawl and exports.Your agent ranks the issues, in its own setup.Your SEO lead trims the list and sets the priority before anything is shared.Your client sees the audit and one decision: which fixes to approve.
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A typical service

Every retainer runs the same audit. Every client keeps its own context.

Define the monthly technical audit once: who crawls, who prepares, who prioritises, what the client approves. Each retainer runs it with its own crawl, history and decisions.

Nothing here is built in. Click an owner to change it, click a step to rename it, add one.

Example service
harbour.meetorca.io
Monthly technical auditDefined once. Runs for every SEO retainer.
1Crawl the site
2Prepare the audit
3Prioritise fixes
4Approve the sprint
Client projects2
Retainer APrioritise fixes SEO leaddue Thursday
Retainer BApprove the sprint Clientwaiting on approval
Your rules

Delegate the crawl. Keep the call on priorities.

Hand the sorting and first-pass audit to an agent that already has your crawl tooling. Scope it to one campaign. Your SEO lead decides what the client sees and in what order.

  • Agents run on your setup. ORCA holds the task and the context.
  • A role, a permission list and a campaign boundary. The server checks every request against them.
  • Review points live in the workflow. Approval is a workflow step owned by the reviewer. Approve campaign output is off for the agent.
harbour.meetorca.io
Retainer A · AssignmentClaude working
Prepare the monthly technical audit
Technical audit · monthly
Agent
Role
Permissions
Read campaigns
Read and download files
Submit workflow tasks
Approve campaign output
Campaign access
Selected campaigns · Retainer A
access boundary
Review step
S
SEO lead
set in the workflow, not on the agent
Sent to Claude
Technical audit, March
  • Broken canonicals on 41 product pages
  • Core Web Vitals failing on category templates
  • 18 orphaned blog posts
Finding. Three issues account for most of the lost crawl budget.
Recommendation. Fix canonicals first, then the category templates. The archive titles can wait.
SSEO lead trims the list, re-orders it, or sends it back.

Illustrative. Your agent runs on your own setup. Sharing stays off until the reviewer approves.

Client Portal

Clients approve fixes. They never see the crawl.

The client gets the audit, the recommended order, and one decision to make. The raw crawl, who ran it, and your SEO lead's edits stay on your side. Try the switches in the workspace.

Agency Workspace
harbour.meetorca.io/campaigns/…/workspace
SEO retainer · March · Workspace
Technical audit, MarchApproved
Campaign recordClient sees
Audit and recommended fix orderShared
Prepared by Claude · 4 min 10 s
Reviewer: SEO lead · removed 2 items, re-ordered 3
Agent access: this campaign onlyInternal
Next step for the client: Approve fixes
Client Portal
harbour.meetorca.io/campaigns/…
SEO retainer · March
Technical audit, March
Audit and recommended fix orderReady
Shared by your agencyThu 10:40
Your decision · Review the five fixesApprove fixes
Technical audit, March.pdf

Never shown to the client: workflow controls, owner assignment, agent permissions and scope. Hidden until you switch them on: who prepared the work, internal review notes.

Questions

Common questions.

Short answers about how an SEO team would run work in ORCA.

Does ORCA crawl sites or run audits itself?

No. Your team or your agent runs the crawl with the tools you already use. ORCA holds the task, the exports, the audit and the review step, and shows the client what you choose to share.

Can the same workflow cover content plans and link audits?

Each service gets its own workflow. A monthly content plan might have a strategist preparing and an editor reviewing. You define the steps, owners and review points per service.

Who decides what the client sees?

Your agency. By default the client sees the audit, the recommended order and the decision you need. Internal edits, the raw crawl and agent details stay with your team.

ORCA for the way your agency works

Same product. Same review step. A different service each time.

Pick the one closest to yours and see the workflow, the assignment and the client view shaped for that kind of work.

Start with one retainer. Build from there.

Run the monthly audit for one client with your team, refine it, then hand the crawl to an agent when you are ready.